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Gaining the Competitive Edge Through E-mail Marketing

Posted on 05/29/2011 Written by 2 Comments

Gaining The Competitive Edge Through E-mail Marketing

One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber. Building a relationship is important because it can make the difference between making a sale and losing it to your competitor.

You see, just like in real life, if I had to choose between a friend who provides a service like car repair and a stranger who offered the same price, I choose my friend in less than a heartbeat.

Why? Because I’d rather give HIM my business compared to another stranger.

E-mail marketing can be quite competitive at times. Therefore when two marketers are promoting the same product, having a strong rapport with your subscribers will give you a competitive edge.

Take for example:

During a massive launch online where high ticket items are being sold and tons of marketers everywhere are sending E-mails to their subscribers, most marketers would be offering bonuses to ‘bribe’ their customers to buy through their affiliate link.

Sometimes, 3 or more would be pitching the same offer with similar value. So the question you should be asking yourself is if you were in the shoes of your subscriber, why should your subscriber buy from YOU instead of other marketers?

Once again, if you have built a strong relationship with your subscriber, they will be on your side – especially if you are trying to win an affiliate contest.

Tips On Building Rapport With Your Subscriber

One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer.

Here are a few ways to achieve that:

• Keep in touch with your mailing list often. Don’t mail them only when you need to promote a product.

• Ask about their needs and concerns. Use questionnaires and get them involved. Ask them what they want you to provide for them to help them with their Internet marketing business.

• Send them gifts sometimes. It could be in the form of free reports, blog templates, graphics or even free membership access!

• Be personal. Let them see your human side or your personal life. It sure beats dry, stale E-mails that talk about product launches all day.  Video e-mail is a fabulous way to connect.  It engages your customers and allows you to connect more personally.  You can get free video e-mail here.

• Be educational. When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say. This will come in handy when you want them to ‘listen’ to you and buy whatever you are selling.

I hope these little tips will help you and your business.  I would love to hear if you have any other great tips for e-mail marketing.  Please leave me a comment below and let me know your tips.


Angela Paige
angela@angelapaige.com
Connect with me on Twitter - Angela_paige
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Learn about working with our team - About our team
p.s. Want to learn to get more leads and sales? Check out this great video!
Filed Under: Uncategorized Tagged: , ,

When Life Gets Crazy – How to Connect with Your Lists When you Don’t Have Time To

Posted on 12/24/2010 Written by 8 Comments

When Life Gets Crazy – How to Connect with Your Lists When you Don’t Have Time To

by Nicole Dean

Life is madness. At least in my house it is. People are always asking me “Nicole, you have 2 kids, 2 dogs, you take in foster dogs, have a husband who you actually like, and you run several very successful online businesses. What in the HECK?!”

I think there’s a compliment in there somewhere.

The things that I do in my business every day fall under four areas…

  1. Growing my List and Connecting with my Readers
  2. Increasing my Traffic
  3. Building Relationships on my Own Blog
  4. Developing my Products and my Other Offers (like PLR stuff, and private coaching and consulting) 

Anything that doesn’t fall directly under those four areas must be put aside until I’ve tackled those.

Now obviously, I could write an entire report about this, so in this post, I’ll focus in on your mailing list.

 Your list is your livelihood. At least it can be with some love. However, it takes time to write your newsletters or connect with your list, in general. And, coming up with ideas on a regular basis can be brutal.

 Life happens. (Thank goodness!) So, you need some shortcuts for when you just don’t have time or don’t necessarily feel inspired to connect with your lists.

Here’s where the magic happens. I have tons of tricks, but I’ll just start with three ideas to get you off and running.

  1. Outsourcing
  2. Planning and Batching
  3. PLR articles

OUTSOURCING PARTS OF THE PROCESS.

First of all, outsourcing. There are several ways you can outsource when it comes to your list.

If you have a virtual assistant (or a teenager in your house), write and send an article to him/her and have that person compile your newsletter for you. A side benefit is that it will require you to plan in advance, which can be a very good thing.

You can also hire a virtual assistant to seek out articles in places like EzineArticles.com or LadyPens.com that you can use in your newsletter, rather than having to do it all yourself. Find a few authors that you like (who are considered experts in their fields) and just have your virtual assistant grab one of their articles whenever you’re behind.

Recommended Resource:

PLANNING AND BATCHING.

Second, let’s dig into planning a bit. I find it much easier to plan a month at a time or more than to sit down in front of the computer and try to brainstorm. Can you plan a series of emails to send to your readers?

Perhaps a set like “7 Ways to …” That way you’re set for at least the next seven emails. If you look at my ecourse above “Outsourcing Mistakes to Avoid” – you’ll see how I used a series to create that ecourse. You can model yours after that one.

PLR ARTICLES.

PLR articles can be such a huge shortcut. If you’re not using them yet, you are in for a treat!

Here’s a definition of PLR (in case you aren’t familiar with it):

Let’s talk about how useful this is. I mean, honestly. Let’s say your niche is romance. If you purchase a set of ten PLR articles, you have everything you need for 10 newsletters immediately – and, guess what? You can reuse them again the following year or year after.

Not only do you not have to come up with titles, you don’t have to even draft the articles yourself.

Simply copy and paste the  articles into your newsletter, tweak them to have some of YOU in them – either by including examples, personal stories, or some of your own tips and ideas, and you’re set.

Recommended Resource:

I started one of the most highly regarded PLR sites on the web back in 2006 and made it my personal goal to change the PLR industry for the better. I like to think that I’ve accomplished my goal.

See for yourself here: Quality PLR Articles

Now, the next time you’re thinking “I really need to send something to my lists, but what?” you don’t have to panic now that you have these shortcuts at your disposal.

Thanks so much for reading! Please share your thoughts below.

Warmly,

Nicole Dean

Filed Under: Guest Posts Tagged:

Top 15 Ways to Build Your Subscriber List

Posted on 01/22/2010 Written by 4 Comments

Top 15 Ways to Build Your Subscriber List
Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.

Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.

Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!

Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.

Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)

Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.

Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.

Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated − and that’s good for business!

Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.

Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.

Include a “Sign Up” button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!

Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!

Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!

Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!


Angela Paige
angela@angelapaige.com
Connect with me on Twitter - Angela_paige
Connect with me on Facebook - Angela Paige
Learn about working with our team - About our team
p.s. Want to learn to get more leads and sales? Check out this great video!
Filed Under: Social Media Tagged: ,
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