How To Make Your Personal Brand Shine
Learning to build your personal brand is an affective way to attract people to you to build your business. If your personal brand shines people are going to naturally gravitate to you and want to know what you are about.
Make sure you are doing what you are passionate about: When you are following your passion it will show in what you are doing. When you have enthusiasm it shines through and when you don’t it is easy to tell you are faking it.
Try to be consistent across your social media sites: When you are building your brand you want to people to know and recognize you. If you use the same photo and similar design across all your sites people will start to recognize your brand.
Be Yourself: When you are putting yourself out there you will find people who like and identify with you. If you try to be someone your not it is unnatural and it will seem forced. People will see right through that. You will find when you are genuine you will form a lot more connections and reach more people. If you are trying to figure out who you identify with think about your life. What are your hobbies and what you enjoy doing? Are you a parent, animal lover, gardener, traveler, etc? Add things about yourself and your life to your blog and social media.
Focus on what makes you unique and what you are good at: Build your brand around what you are good at and what makes you unique. What do you have to give that would make people want to pay attention to you or join your company? Remember there are a lot of people out there doing the same thing so you need to focus on things that make you stand out.
Give as much value as you can: In building your brand avoid spam at all costs and use the 3 E’s a much as possible to give value. Education, entertainment and enlightenment. Think about the things you needed when you were building your brand that you now know how to do. Share those things with people. You will start building a great brand when you are giving people valuable information that helps them out.
What it comes down to is people buy from people they like, know and trust. Give people what they want, make it easy for people to find you, be a magnet and instead of selling you will be Shining.
What do you do to make your personal brand shine? Leave a comment and share with me your tips and tricks.
Thanks for taking the time to read this. If you know your social media circle could benefit from this please feel free to share it with them. I would appreciate it!
Angela Paige
angela@angelapaige.com
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Angela,
What a great and value packed post. You sure practice what you teach!
What I liked best about your post was your instruction to pick an area that you are passionate about and use that to develop your brand. You are so right that people can hear, see and feel your enthusiasm in all your content. When it’s not there, it is obvious to people and they therefore don’t connect, at the best level or at all. It is also so much fun and easy to focus and share what makes you passionate. Loving what you do is found in what we are passionate about.
Your passion for your topic here came through loud and clear! Great job!
Dawn and Dave
Dave and Dawn´s last [type] ..Who is in Your Circle of Friends
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Angela Reply:
July 22nd, 2010 at 4:08 pm
Hey Dawn and Dave! Thanks so much for your comment! It really does make it easy to do the work if you are passionate about something.
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Hey Angela
Great advice, I like “Be Yourself”
Some people struggle finding their brand, I tell them to look in the mirror and tell their story, that is their brand
Thanks for the good read Angela
Peter Fuller MBA´s last [type] ..How has my business grown since I started my blog
Twitter: prfuller
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Angela Reply:
July 26th, 2010 at 8:37 am
Hey Peter! I like how you tell people to look in the mirror and tell their story. You really have to be genuine and everyone has a story to tell. You just need to figure out how to package it and you’ve got your brand.
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Hi Angela,
I really enjoy your blog and can see your commitment to delivering quality.
Love the 3 E’s!
It applies for speaking and training as well. I use the 3 C’s for speaking. Connect, Contribute, Continue for any presentation.
Connect – Build rapport and trust
Contribute – Add Value
Continue – Show how they can move forward with you
To Your Genius,
Eiji
Eiji Morishita´s last [type] ..Genius Profile – Mahatma Gandhi
Twitter: geniussquared
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Angela Reply:
July 26th, 2010 at 8:42 am
Hey Eiji! Thanks so much for sharing the 3 C’s. Those are great, I think you could apply those to blogging and social media as well. Thanks for your comment!
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The 3 E’s I love it!
I hope you don’t mind if I toss that up on my Fan page. To often we are so eager to tell other people about who we are or what we do we forget that nobody cares about what we are doing as much as we do.
All of our interactions online must be in the service of others.
That one nugget I got from you made my day. Thanks so much!
Have a wonderful week!
Joe
Joe Malinowski´s last [type] ..The Jonny Carson Method
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Angela Reply:
July 28th, 2010 at 3:09 pm
Hey Joe! Sure you can use the 3 E’s on your page, I am gld you liked them. I agree we need to be of service to others. Thanks for your comment!
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My gosh, I didn’t even know where to start with your blog, IT’S SO BEAUTIFUL! You have definitely become a top inspiration for me in my own efforts of personal branding! I am learning so much, from so many amazing people such as yourself, and I am just so incredibly grateful!
You are so full of life, and passion, and that just comes floating through your words! It is very endearing!
Thank you for being my inspiration today!
Lorri Ratzlaff´s last [type] ..What is Your Risk Factor
Twitter: lorrilou
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Angela Reply:
July 28th, 2010 at 7:38 pm
Aww… I think I am blushing, thank you for your kind words. There really are some amazing people out there, I am learning from a lot of people too. Thanks for your comment!
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I am always trying to reign myself back in and stay focused on my brand. I do personal branding consults for others, but sometimes I still need input from others for myself. I have a marketing friend who I meet with almost weekly and we both are helping each other with our brand definition. This has been really good to get an outside look at it. Thanks for sharing this, it is definitely something I will share because it reflects my brand. Thanks for being YOU, Angela.
Nicole Rushin´s last [type] ..Stretching and Leaping to Reach Your Goals
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Angela Reply:
August 1st, 2010 at 7:53 pm
Hey Nicole! I think you have done a great job branding yourself! That is awesome that you have a friend you meet with and you help each other out. I think it is important to get outside input on things. Thanks for your comment!
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Those are all wonderful tips for creating your best personal brand! I love the whole idea of personal branding and truly believe that it is THE most powerful way to live your life by design in today’s world.
It’s time we start thinking along the lines of the Information Age, instead of the Industrial Age.
Thanks for sharing!
Amanda´s last [type] ..How To Literally CREATE Time In Your Day For Personal Growth
Twitter: amandamarieblog
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Angela Reply:
August 8th, 2010 at 11:22 am
Thanks Amanda! I love personal branding and it really is such a powerful way to design your life.
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I like how you used a good measure of common sense in your message and then wrapped it up in the 3 E’s for me to take with me, like a goodie bag after a party.
Twitter: casamonika
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Hey Angela,
Great post!! I think the most important thing is to be yourself! People do see right through ‘acting’ and ‘fake’ personalities. It all comes down to building relationships and you have to be real in order to build genuine relationships. I agree with the comments above also … you definitely SHINE Ang!!
Wendy
Wendy Hewlett´s last [type] ..Getting Started in Network Marketing – Module 1
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Good Morning Angela
Loved your post, and the 3E’s never heard them before,They were great.Keep We need to it Real don’t be a phony. And most of all Pay it forward.
Thank you and to Your Great Success
Sharon
Twitter: shawlee54
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Great advice Angela! For me the big lesson I learned the hard way (is there any other way?) was to keep my profiles up to date. In my enthusiasm to spread the word (and my name) at one point I had dozens of profiles set up and to this day I may have some that I’ve lost track of. That wasn’t the problem, the problem was that I w as that early on I was still fine tuning my niche and message and so I’d periodically update it – but not everywhere. Oh duh! Finally took a weekend to update all my profiles and now I have a clickable list so any time I need to make an update or revision of any kind I can easily do that. I also signed up for a service called BrandYourself to monitor my name on Google and at my social media sites. It takes a while to get a workable system, but it’s really worth the effort.Thanks for the inspiration!
marquita herald´s last [type] ..Believe You’re Not Creative? Think again …
Twitter: martyinmaui
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