How and Why to Keep Your Blog Up To Date
One of the single most important things you can do when you are blogging for your business is to keep it up to date. You can almost hear the crickets chirping on some blogs when it has been weeks or months since a post has been made. To keep traffic coming and bring in new readers it is important to stay on top of your blog posts and be consistent. Depending on the content of your blog visitors won’t necessarily expect a new blog post every day. A good rule of thumb is to shoot for 3-4 new blog posts a week. Not only do readers like fresh new content, search engines do as well. So how can you keep your blog up to date?
Set up time to work on your blog posts everyday: Try to spend time at least a small chunk of time working on blog posts everyday. You may or may not be able to complete a whole blog posts but at least work on it everyday. The more you do it the easier it becomes. If you make this a practice you will find it becomes easier to keep your blog fresh and up to date.
Set up weekly time to do research on blog ideas: You need ideas for your blog posts so spend a day or two of your week researching blog ideas. If you can gather all the information on a day or two you will have the material you need to get your daily work done.
Keep a notepad handy at all times for when ideas come up: I find inspiration for blog posts on occasion in the strangest times and places. I could be at a movie or having a conversation with someone and ideas for my blog are born. If I do not write it down I will forget it.
Use publishing tools to set up times for your blog posts: If you have a chunk of time to work on your blog posts you could do more than one at a time and then set up to publish your posts at later dates. This keeps new content coming and the blog fresh. This can be a very efficient way to work on your blog if you find you have a block of time to work.
Keep at it, keep consistent and you will have happy readers and a successful blog.
So I would love to hear what you do to stay on top of your blog and keep it up to date. What methods do you use?
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