How to Stand Out Online in the Midst of the Noise

01/03/2012 By Angela 4 Comments

How to stand out online

According to Eric Schmidt former CEO of Google, “more content is being produced in 48 hours than was created from the beginning of time until 2003.” So while you might be out there trying to push your wares it might all be in vein if you don’t know how to stand out online. It is easy to get drown out with all the noise out there. People are inundated with messages, advertising, links and content and they are doing whatever they can to tune all that out.

As a society we are doing more and more to avoid marketing messages. People use Tivo to skip commercials, it is growing increasingly difficult to get people to read e-mail messages and the do not call list now tops 200 million. People don’t want to be talked at, they are assaulted with people trying to sell them something. These days more people are looking to buy from or work with people they like, know and trust.

3 Ways to Make Sure You Stand Out Online

Build relationships

Building relationships is a powerful strategy to help you stand out online because people don’t want to be talked at and they want to do business with people they like , know and trust. When you have built relationships with people and have earned credibility you have people who are much more willing to listen to you and even re-share your information. Let’s be honest how many times have you clicked on links or listened to recommendations by people that you don’t know? Now how often do you check out things people share that you have established relationships with? I am guessing most likely you are leery of clicking on links of people you don’t know but when you have had interaction or established some sort of relationship with someone you are more likely to trust their link or recommendation.

Share Value

When you share valuable information it makes it much easier to stand out online. If you look at the things that get shared most frequently you will see that they are things that are helpful, useful or enlightening. When I think of the people who stand out either on social media or with a blog each and every one of them provide tremendous value.

Be a Go-Giver

One of the quickest and best ways to stand out online is by helping other people out. Share people’s Tweets on Twitter, leave comments on Facebook and share people’s blog posts. Helping other people out will make them stand up and take notice. It is a great way to not only stand out but also a great way to establish relationships.

It does not have to be hard to stand out online even though there is a whole lot of noise. Work to build relationships, give value and be a go-giver and you will find standing out is a cinch.

I would love to hear from you, what have you found makes your stand out online? Do you have any tips that I have not included here?

Image: Master isolated images / FreeDigitalPhotos.net

Filed Under: Marketing Tagged With: stand out online

Network Marketing: Selling Versus Marketing

10/29/2011 By Angela 3 Comments

Network Marketing Are You Selling or Marketing?

Times have changed since network marketing was introduced to the world. We must be very careful how we approach our prospects, however.

Just because the profitability of network marketing is still viable doesn’t mean that using the same old techniques that are used in the 80s is not going to get you the same results in the 21^st century!

Here is the irony part – when the term ‘network marketing’ was coined, everyone focuses on the first word rather than the second. In other words, they go around networking instead of marketing!

Most people who are in network marketing do not have a CLUE what marketing is all about! They go about recruiting friends and family on their name list while deluding themselves into thinking that they are ‘sharing’ or ‘marketing’ their products to people.

MYTH: Network marketers are not in sales, they are merely sharing products with other people

TRUTH: Network marketers who do not have a marketing system in place are actually in SALES.

What they are actually doing is that they are SELLING an idea to someone else. Whether they are selling the product or the opportunity, they are trying to convince someone to change their mind about what they have to offer.

Remember – Sharing is different from selling. It is totally different. If you are my friend and you are having a conversation with me right now, I would share with you about my passion for traveling.

When I’m sharing with you, I’ve no intention to SELL you travel.

Get the idea? Selling is different from sharing.

So the question is: How do you generate business in Network Marketing without ‘SELLING’?

I’m not saying that you do not sell any products. But what I’m saying is that the approach when it comes to marketing versus selling is totally different!

Take a doctor for example.

A doctor sells his or her services. But they don’t go around recruiting patients or sending out flyers and advertisements saying that they are the best gynecologist in town!

When people go to the doctor, they seek the doctor’s EXPERT advice. They listen intensively to every word they have to say and they will take whatever medicine they recommend. (So much different compared to network marketing recruitment, don’t you think?)

The same principle applies to marketing!

Marketers sell products, but not in the way sales people do. A person who markets their business effectively is a LEADER. They are EXPERTS. They don’t go around peddling their wares like a sleazy salesman. They are good at marketing themselves in such a way that they will always:

Find the right target market
Find the right people to join their downline (and their downlines will listen to them and do what they say)
NOT waste their time on the wrong people
Attract the right people to them.

The attraction marketing system that I highly suggest to bring you the success you want in Network Marketing is My Lead System Pro. This system will teach you how to become an expert marketer with all the training you could ever need. My Lead System Pro also has done for you systems to help you market and sell your business. Join us every Wednesday night for great free training.

A Powerful List Builder to Help You Market and Build Your Business

01/28/2011 By Angela 11 Comments

The List Builder to Help you Market and Your Business

If you are looking for a list builder to start building relationships with that list and increase the amount of business you do this is a great tool for you. Not only do you get some amazing tools to help you market with this list builder but you get some amazing training that will help you get a better grasp on marketing and social media.

What this list builder includes

This actually consists of several different components. There is a marketing tool side of it where you can build lead capture pages, sales pages, floating capture forms, virtual post cards and more. Then there is a training component where there are webinars and private coaching sessions where you can learn Internet marketing in depth. Check out this video where I walk you through some of the features-

Right now you can get this list builder tool and training system for free for 30 days. So go ahead and check it out, if it is not for you no loss since it was free. Sign up at www.withangie.com. If you have any questions or need help once you get started be sure to shoot me an e-mail.

Filed Under: Marketing Tagged With: internet marketing, lead capture pages, marketing tools, sales pages