Five years ago, it was easy to gain trust on the Internet.
People would blindly opt into bare bones capture pages, they would buy from websites that weren’t professional looking, and as long as you said the right things, you were set.
These days, if something doesn’t look quite right, people don’t hesitate to hit the back button—quickly!
Nowadays, they immediately think:
“Am I going to be put on some random email list that’s just going to spam me all day long?”
People are jaded.
They’ve been burnt too many times by false claims and overblown promises.
So when doing business online today…
Your audience wants to know, first and foremost, that they’re dealing with a REAL business.
It all comes down to establishing trust and rapport more than ever before through effective online network marketing strategies.
So, with that in mind…
Here are nine tested and proven strategies to increase your traffic and boost your conversions, specifically by getting your ducks in a row and conducting yourself like a legitimate business owner.
And with that said, your first strategy is to…
For starters, your online business needs to LOOK a lot more like a retail, physical, “brick and mortar” business.
That doesn’t mean you need to have a physical location, but it does mean you need to start to treat your business like a real business.
Here are a few tips…
- Communicate and respond to requests
- Follow up on your Facebook ads when people comment
At the end of the day, online business is starting to look more and more like how a real, actual business is run, and less like a person sitting in their basement, pushing buttons, and making money online.
You don’t want to give your prospect the feeling that trusting you might not be in their best interest.
So the best practice is to answer any potential questions they have and provide real customer service, even when operating on a “solopreneur” level.
Starting in the early nineties, and until the last few years, the Internet was the wild, wild west and people were (comparatively) very trusting.
Those days are gone.
You need a LOT more credibility to do business.
So…how do you build your trust factor through online marketing strategies?
Well, you should always…
Now, if you’re just starting out, I don’t want to scare you.
I don’t want you to think…
“I need to create this multi-million dollar company in the next six months with 24/7 customer service agents and a toll free number.”
That’s not quite what I’m saying.
But it does mean putting your face on the front of what you’re doing, and providing some sort of personal interaction and accountability.
Because you can no longer hide behind a capture page.
So let your prospects know you’re a REAL person and you’re willing to connect with them.
It’s that simple.
You can’t automate trust.
And on that note…
There used to be numerous Facebook “tricks” and “hacks” to make a quick buck.
Those days are gone.
Now you need reliable online network marketing strategies (not “flavor of the week” tactics) to build a business.
What are these strategies?
- Providing value
- Regular Facebook Videos/ Lives
- Putting yourself out there and getting to know your prospects
- Building a routine content calendar and sticking to it, rain or shine
That’s the kind of stuff that people on Facebook want to see in their News Feed.
…not some “hypey,” scammy ad.
Today, you want to focus on strategies that will last.
Facebook is not going to wake up one day and say…
“Okay, well, we’re going to stop everybody who’s adding real value to our users.”
These strategies are going to last a long time and simply not go away.
…which is how you want your business to run, right?
Furthermore, it’s never been more important to…
Real businesses take the time to provide valuable content, instead of trying to “game” the system just to get an email address.
And here’s the deal…
Using shady tactics means generating low quality leads.
Because if they don’t really know you, chances are as soon as you send them an offer, they’re going to jump right off your list.
Makes sense, right?
Let’s talk about “congruence” for a moment…
You see, as marketers, we are very passionate about what we do, and we’ve spent a lot of time learning.
So you need to keep in mind that your prospects are probably not speaking the same language you are right now.
What do I mean by that?
Take a term like “webinar.”
Well, MOST people don’t even know what a webinar is!
So if you’re advertising to somebody who isn’t an experienced marketer, you don’t want to use the term “webinar.”
Instead, say something like an “online lesson,” or an “online class,” or “online learning.”
Another example: “CPC.”
Most people outside of our industry don’t know what “CPC” (cost-per-click) is and they think it’s the mouth-to-mouth thing you do when somebody has passed out.
“Relevancy Score” is another unknown term.
But these are all terms that we use day-to-day, if we’re marketing on Facebook.
Yet another example: “autoresponders” and “email follow-up sequences.”
Look, MOST people still think that broadcast emails are written and sent by a single person who’s pushing a button day-in, day-out—individually.
They have NO idea about how autoresponders work.
My whole point is this…
You know a lot already!
Sometimes it might seem like, “Man, I’m so new to this.”
But you have NO idea the number of people who can benefit from YOUR knowledge.
You are NEVER going to run out of customers
…and you’re not too late to get into the game!
Your customer base is not going to dry up and your business can grow beyond your wildest dreams.
I know that’s kind of “corny” to say, but it’s all about thinking abundantly, and it’s realistic based on how many customers are out there.
It’s amazing what you can build with the power of the Facebook platform.
The kind of targeting you can do is expanding daily.
Facebook expects to overtake Google AdWords at some point in the near future.
I don’t know if you’ve seen this, but some people are being allowed to advertise in Facebook Groups now.
Granted, they have to be a member of that particular Group, and it’s something that Facebook is just testing right now.
It’s one of their many ideas for reaching a whole level of people you weren’t necessarily able to reach before.
So, to recap…
Giving people helpful content will not go out of style and will keep you relevant.
Now, this is super important when it comes to thinking about your content…
If you have a Facebook ad that’s not performing…
It’s probably because your prospect doesn’t quite understand the benefit, or they find what you’re saying just plain boring.
Boring is bad.
People are entertained by stories.
This is another strategy, it’s not just a tactic.
Ever since people sat around campfires in caves, they entertained each other with stories.
Stories are something we ALL bond over.
Still today, people sit around camp fires and tell stories.
When you go to some sort of event and hear a speaker on stage—what is most captivating?
It’s when they tell a story from their childhood, or from their past, and relate it to some powerful lesson in their message.
This is true in your advertising, as well.
Whether it’s a YouTube video or a Facebook Live – stories capture attention.
They’ve done some studies on Facebook Live and the ones that have some sort of story get SEVEN times more engagement.
People also watch a lot longer.
They’re MUCH more interested to hear a story rather than yet another tactical training on…
“Five tips for getting more clicks to your website.”
What you’re doing is relating to them.
That’s the whole point of Facebook Live.
When it comes to network marketing…
You are in the people business
You want people to be attracted to you by implementing online network marketing strategies.
You want people to join your Facebook Live and go…
“Man this person seems to really know what they are doing, I bet they can help me take my business to the next level.”
In order to do that, you’ve got to hold their attention and not be boring.
You need to deliver value and also be entertaining.
Now, when I say the word “entertaining,” don’t take it to mean you need to put on a clown hat, or dance a jig.
But you must hold your prospect’s attention.
The best way to do that is through telling stories.
Not only does it hold their attention, but it can also create a sense of bonding.
I know people who are absolutely brilliant story tellers.
And they’re brilliant because they’ve told stories over and over again.
They’ve told the same story over and over again, to the point where it is so well put together, and it’s so entertaining that you simply love listening to the story.
…even if you’ve heard it before.
Adding stories to your ads and Facebook Lives can be THE difference in gaining and keeping the attention of your audience.
First, you need to define exactly what your “job” is.
Look, you’re a business owner.
And what does that mean?
Well, you’re CEO, you’re president, you’re the owner, and you probably take out the trash, and fix your own lunch.
When you first start out, you’re going to have to wear a LOT of different hats.
It’s very rare when you’re starting from ground zero to have a marketing department, a finance person, and a tech support team on staff.
You’re probably doing the majority of the work all by yourself
However, you can only go so far doing it all.
Yes, it’s entirely possible to get to six-figures by yourself.
I know several people who have done it before.
But, if you want a seven-figure business, you won’t be able to do it alone.
Now, I’m not telling you to go out and start building a team of employees tomorrow.
But, it does mean you need to start thinking that way.
If you want to eventually get beyond that six-figure level, you’re not going to be able to do it alone.
I heard Ralph Burns give a really great talk on starting and running an agency.
He told how they took their agency from $300,000 to over $5 million in revenue in two years.
In a couple more years they expect to be at ten million.
“Five years ago all I wanted to do was sit in a class and watch Frank Kern videos, learn how to push a button online, and make money sitting in the dark. My wife was getting really pissed about that, and things were not going so well. Eventually, I got over the fact that I could not do this alone. If I wanted to have a business that I could eventually grow, scale to seven-figures, and sell some day. There’s absolutely no way I could do it on my own.”
So what he did was start finding strategic people he could partner with.
He defined what the very perfect internship might look like…
“When you’re managing $30,000 of a client’s ad spend per month, it can be a little bit stressful. It’s not just something you can give to somebody else off the street when you’ve got your own way of doing it.”
He had to create some systems and processes for these people to go through.
What does that mean for you?
One of the ways I first learned how to do this was by simply making a list of menial tasks I needed to do.
Some things on the list were a lot of repetitive work.
So I created this system:
- Find somebody on Upwork willing to work for $2 an hour to get some experience
- Pay them $20 and say, “Here, for ten hours can you do this take for me”
I started to learn how to manage people, and then I would focus on other things that were going to have a much higher impact on my business, versus doing some of the more basic menial tasks.
So that’s one way you can get started.
If you’ve got a little bit of extra money, follow this simple system:
- Think of the tasks you can explain with easy written instructions
- Go on Upwork, find somebody and give them a task to do
- See how well they do, repeat, or start again from scratch
- Spend your time on more important tasks
Not only are you going to save yourself some time, but also you’re going to get into the mindset of how to manage other people.
If you want a million dollar business, you’re going to have to hire, because you won’t be able to do everything all by yourself.
Once your systems are in place, you can plug in new people as needed.
If somebody up and leaves, their work is documented.
While the transition might not be 100% smooth, you can get somebody else in there really easily without having to worry about menial things.
This is a good way to free up time so you can work on the most important parts of your business.
That is your job; running your business.
Not performing mundane tasks all day.
For simplistic tasks you can use Fiver, but for anything else, I suggest Upwork.
You can also find reliable workers by asking for recommendations from other marketers.
Make the decision to be ready when the time comes to start outsourcing the work.
Back to your customers…
When you’re trying to connect with a prospect, don’t immediately try to make a sale.
Instead, start a conversation first.
By this point, you’ve probably heard the analogy of walking up to somebody you just met and asking them to marry you.
Well, it remains true to this day.
Online business is becoming more “human to human,” instead of “business to business.”
Even a 100% online system requires a personal touch
Some hand-holding is often required to make a great first impression.
And the companies that do this well are the ones that are currently winning.
Customers are more skeptical than ever and they also have the ability to research products more than ever before.
And if they’re researching “Product A” and find somebody else who’s also selling “Product A,” but who reached out and actually talked to them, who do you think they’re going to buy from?
Right, the seller that reached out.
So your best bet is to make a great first impression on your prospects.
If you connect with them and position yourself as an expert, then you’ve built a relationship with them.
Now they see you as an authority, and when it comes time for them to buy they’ll think of you.
You’ve always got to remember, not everybody is ready to buy immediately with credit card in hand.
A lot of times they’re still unaware your product exists or how it will help them.
But when it comes time to buy, you want to be the seller they remember.
Your goal should be to start a conversation, not close a sale.
Always focus on providing value
…and being memorable.
Ask if there’s anything you can do to help them.
Eventually, when it comes time to buy, they’ll come back to you.
…if they see you as someone of value or somebody that can take them to that next level.
Versus somebody that offers nothing apart from…
“Buy my stuff, buy my stuff, buy my stuff!!!”
I think that’s the overall goal:
Don’t be afraid to reach out to your prospects, even if you’re afraid to call people on the phone.
Even if it’s just a simple Facebook message.
Don’t be afraid to help people, even if they aren’t your leads.
It will help build your reputation as someone who gives value and knows what they’re talking about.
Finally, don’t forget to…
You’re not going to get to where you want to go without asking for the sale.
There comes a point when it’s time.
This is a skill that comes with practice.
You’re making a bold request and you’re asking for a commitment, but at the same time, you don’t want to ask too early, so it’s a balancing act.
There are people that just want to run a Facebook Page that’s a generically about network marketing.
You can make money, sure, but it’s not the best way.
It’s a lot different when you put your face out there by doing Facebook Lives, and then retarget those viewers to your blog posts.
You want your prospects to see your actual name and smiling face on your Facebook Page.
Then you’ve provided value first and they’ve seen what you have to offer.
Now they know who you are.
Now when they see your capture page or a blog post they’re going to be say,
“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”
Even when you’re doing Facebook Lives, there’s nothing wrong with asking for the sale.
But you can’t get depressed because somebody doesn’t buy the first time around.
Sometimes it takes many touch points before people are ready.
Everybody is on a different timeline.
Traffic and conversions is all about building relationships and giving value
…then finally knowing when to ask for the sale.
By following the above strategies you demonstrate:
- You’re a real person
- You have a legitimate business
- You’re fun and tell interesting stories
- You can relate to others and understand their problems
- You offer value and have the authority to close a deal
At this point, why wouldn’t your prospects want to do business with you and buy your products?
Now, I know that everything I shared was pretty high level today.
But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.
If you or your prospects are struggling to generate leads…
Or if you’re having trouble finding enough prospects to talk to, then I highly recommend signing up for this Free Online Recruiting Bootcamp
This is a go-to resource for teaching the strategy offering additional value to prospects.